THE TOAST OF TASTE
Laurent-Perrier Ultra Brut will be the Official Champagne of Taste Festivals 2007 (June /July 07), the UK's most prestigious restaurant, food and drink events.
To reinforce Laurent-Perrier's association with the very best national restaurants, the brand will be sponsoring the regional festivals in Bath, Birmingham and Edinburgh for the first time, in addition to Taste of London. Taste Festivals will showcase 100 of the country's leading restaurants, offering visitors the chance to sample signature dishes and watch Michelin-starred chefs in action.
Laurent-Perrier will be partnering with Randall & Aubin, the top Soho seafood restaurant, to provide The Laurent-Perrier Champagne and Seafood Bar at each festival. Visitors can enjoy delicious seafood with the refreshingly dry Laurent-Perrier Ultra Brut Champagne whilst relaxing in the comfortable bar. The clean, fresh, dry qualities of Laurent-Perrier Ultra Brut, unencumbered by sugar, bond particularly well with oysters, caviar and all fish dishes. Laurent-Perrier Ultra Brut will also be served at the prestigious VIP Gala evening at Taste of London.
"We are delighted to be working with Taste for a third year", commented David Hesketh MW, Managing Director of Laurent-Perrier UK. "The festivals showcase the UK's top hotel and restaurant trade - a natural and important association for Laurent-Perrier ."
Complete with a set of two crystal, engraved champagne glasses and an elegant Laurent-Perrier ice bucket with
leather handle, this luxurious box epitomises the immaculate perfection and refinement of Laurent-Perrier’s
Prestige Champagne, Grand Siècle - the pièce de résistance.
Neatly hand-tied with a Laurent-Perrier ribbon, this is the perfect Christmas present for those who deserve an
extra special treat.
In its unique, curvaceous bottle, Laurent-Perrier Grand Siècle represents the pinnacle of Champagne blending -
calling on wines from the finest growths of the best grape varieties and the very best vintages declared by
Laurent-Perrier.
The result is a rich, complex and creamy multi-vintage champagne that will leave merrymakers craving for
more; the perfect and most opulent toast to Christmas!
Available from Selfridges nationwide (Birmingham, London, Manchester) and through Selfridges mail order
(www.selfridges.co.uk) and Oddbins nationwide (www.oddbins.com), priced at £99.99.
ENDS
For further information, please contact Nina Plowman or Ann Burton at Wild Card. Tel: 020 7257 6470. E. deck@wildcard.co.uk . Or visit www.channel4.com/tastefestivals www.laurent-Perrier.co.uk
Randall & Aubin, 16 Brewer Street, London, W1F 0SQ, www.randallandaubin.co.uk
Notes to editors:
Taste Festivals is the inspiration of Brand Events and Channel 4, which joined forces in September 2006.