June 2006

                                               THE ART OF CHAMPAGNE

The chemistry between contemporary art and champagne continues, as Laurent-Perrier reaffirms its place in the world of contemporary art this year.

London’s diverse and dynamic contemporary art scene, has become a major platform for Laurent-Perrier’s prestige cuvée - the Laurent-Perrier Grand Siècle – and continues to take Laurent-Perrier into a modern and vibrant brand territory.

For 2006, Laurent-Perrier will continue to donate funds to the Outset Contemporary Art Fund, an independent organisation uniting artists and cultural enthusiasts in the shared mission of supporting new art. Outset is also responsible for establishing the The Frieze Art Fair Special Acquisitions Fund enabling the Tate Gallery to acquire major works from Frieze Art Fair, via private and corporate donors such as Laurent-Perrier.

Lauded by the press as “the most important contemporary art event in Europe” the Frieze Art Fair (12-15 October 2006) once again places Laurent-Perrier at the centre of London’s liveliest and most cutting edge art market. Laurent-Perrier will also continue to sponsor other high-profile art events this year, beginning with the Official Champagne at The Royal Academy of Arts Summer Exhibition Preview (7 June), the world's largest open contemporary art exhibition, The Tate (sponsoring Bill Fontana and the Kandinsky opening reception in June) and The Serpentine Gallery’s Summer Party (11 July) and The London Art Fair next year (January 2007).

Laurent-Perrier also sponsors various previews of exhibiting artists at White Cube (including Gabriel Orozco, (Sept) and Damien Hirst in October) and Haunch of Venison (including Bill Viola exhibition) throughout the year.

Brian Sewell, Evening Standard, 21 October 2005

The elegant and prestigious Laurent-Perrier Grand Siècle Champagne, in its curvaceous black-labelled bottle, represents the pinnacle of champagne blending, calling on wines from the finest growths and the very best vintages - an art in itself.

An independent, family owned champagne house, Laurent-Perrier is renowned world wide for blending the finest grapes and vintages to produce a range of superb champagnes.

Ends

Stockists of Laurent-Perrier Grand Siècle include Oddbins, Majestic, Harrods,

Selfridges, Harvey Nichols.  Retail price approx. £54.99-£64.99

For further information please contact

Jen Eveleigh, Nina Plowman or Susan Maskell at Wild Card on

Tel: 020 7355 0655 E: deck@wildcard.co.uk