July 2006

 

                                              Ultra Babes On Tour …

 

Every stylish beach babe should be seen with the ultimate chichi accessory this summer – the Laurent-Perrier Ultra Babe Beach Bag, packed full with summer treats that even the St. Tropez Jet Set would die for!

Hit the beach in Riviera style, like A-listers Sienna Miller, Jemima Khan and Liz Hurley, with the sophisticated bag inspired by the deliciously refreshing Laurent-Perrier Ultra Brut Champagne.

 

 

Ultra Babe Beach Bag

 

Laurent-Perrier Ultra Brut is not only Ultra Dry but also Ultra Low with only 65 calories* per glass - the lowest calorie champagne around.  A favourite with supermodels and film stars alike, it’s the perfect drink to sip on the shore whilst keeping your bikini figure intact!

Designed to celebrate the summer solstice in style, the Laurent-Perrier Ultra Babe Beach Bag is waterproof and contains all the essentials needed for a relaxing beach holiday, including:

  • A blue satin ‘Ultra Babe’ eye mask – perfect for looking chic whilst napping on the sun lounger or in the plane
  • Sensuous Heidi Klein Coconut Beach Whipped Moisturiser
  • The ultimate holiday read - Supermodels Beauty Secrets, the new book by former top model Victoria Nixon
  • A Laurent-Perrier beach towel
And the pièce de la resistance, a 75cl. gift-boxed bottle of Laurent-Perrier Ultra Brut Champagne  

 

The Laurent-Perrier Ultra Babe Beach Bag reflects the distinctive blue and metallic silver Laurent-Perrier Ultra Brut label. It will be available from Selfridges nationwide (Birmingham, London, Manchester), and through Selfridges mail order (www.selfridges.co.uk), priced at £99.99 from June.

Laurent-Perrier Ultra Brut Champagne can be bought separately from Oddbins, Majestic, Selfridges, Harvey Nichols, Harrods, Nicolas and Fortnum & Mason at around £31.99 www.laurent-perrier.co.uk.

 

Ends

 

For further information and images please contact

Suze Maskell, Jen Eveleigh or Nina Plowman at Wild Card,

Tel: 020 7355 0655 E: deck@wildcard.co.uk

 

Notes for editors:

Laurent-Perrier was renowned in the last century for its “Grand Vin Sans Sucre”.  Today, known as the Laurent-Perrier Ultra Brut, it is a completely dry champagne, as it receives no ‘dosage’ at the final stage of the champagne making process. 

To achieve the perfect balance of sugar and acidity, the Laurent-Perrier Ultra Brut is only made in the years where the right balance occurs naturally within the grapes.  To many, Laurent-Perrier Ultra Brut is the truest expression of the art of champagne making. 

The Ultra-Brut is known to be one of the most difficult styles of champagne to produce, which is probably why none of the competing champagnes launched in the late seventies have survived today.  With its honeysuckle nose, Laurent-Perrier Ultra Brut is recognised by connoisseurs as being one of the best NV champagnes available.

*Regular Brut champagne averages 90 calories per glass.